Go rving
In 2020 our lives were put on hold. We were stuck at home with nothing but our thoughts, daydreaming about when life would get back to normal. And, for some of us, realizing that normal hadn’t been all that great before the pandemic forced us into lockdown.
People wanted an excuse to unpause their lives, and as one of the few safe recreations available at the time, Go RVing was in a unique position to be that voice.
Working off the existing Wildhood platform, we developed a campaign that encouraged people to stop waiting and start living again.